SEO training

It’s 2022 - Google is looking for more than just keywords! Find out how search engines work and what you can do to keep them happy in the long term.

Learn SEO the right way

The key to sustainable, long term SEO gains is not to focus on SEO tactics and content that you think will trick the current Google algorithm into ranking your site well, but rather to really focus on delivering an excellent UX and genuinely useful content to your end-user.

Whether you're a digital marketing manager or even an SEO looking to refresh your knowledge, our training courses will teach you what it is that search engines want.

  • Hands-on training that you can apply the next day
  • Real-world examples and practical tips
  • Small class sizes
  • Fresh, regularly updated content
  • Comprehensive notes
  • Live Zoom classes

Next Course

9.30am - 1pm
Understanding How Search Engines Work for Long Term SEO Success
Book now

Half-Day online intensives

Search Engine Optimisation

This hands-on, intensive course is suited to digital marketing professionals who have a basic knowledge of SEO.

Early bird price
Next Course
9.30am - 1pm
Understanding How Search Engines Work for Long Term SEO Success
What you will learn about:
  • An introduction to Search Engine Optimisation
  • A short history of Google algorithm updates
  • How search engines discover websites and content
  • How search engines crawl the web
  • How search engines index websites and content
  • How search engines decide what content to rank at the top of the SERP
  • How to make sure Google crawls and indexes your site with technical SEO
  • How to make sure your content is eligible to rank for relevant queries
  • How to supercharge your rankings by boosting your site’s authority
9:30am - 1pm
SEO  Foundation
Early bird price

This hands-on course covers the advanced areas of Google Analytics in detail: from custom dimensions and metrics, to conversion goals and audience segments.

Early bird price
Next Course
9am - 5pm
Google Analytics Advanced
You'll learn how to
  • Create an effective measurement strategy
  • Set up goals and funnels to unlock opportunities
  • Master custom dimensions and metrics
  • Implement advanced tracking
  • Segment audiences and create custom reports
  • Troubleshoot advanced configuration problems
9am - 5pm
Google Analytics ADVANCED
Early bird price

Discounts are available for groups of 5 or more. Not sure which course is for you? Contact us and we'll be happy to provide some guidance.

Why choose adaptive?

  • Hands-on training

    We focus on the practical stuff you need to hit the ground running when you're back on the job.

  • Expert practitioners

    Our trainers have worked on award-winning SEO strategies and have a wealth of cross-industry experience.

  • Real-world examples

    We keep things relevant by using case studies and examples from real business scenarios.

  • Interactivity

    We will audit websites in real-time to determine whether they are SEO friendly - maybe even yours if you’re brave enough to volunteer!

  • Comprehensive notes

    Notes come with handy cheat sheets so that you won't be stuck once you've left the classroom.

  • Small class sizes

    Classes are limited to ensure a rich and engaging learning experience.

The quality of the learning was excellent. A lot of experts only talk theory but this training balanced theory with real scenarios.
Ruth Moody, Dublin Bus

About your trainer

I am an SEO Consultant with over 7 years of experience working with top Irish and global organisations across all sectors on long term, successful (sometimes award-winning) SEO strategies.

I’m a huge advocate of search engine optimisation as one of the most cost-efficient means of attracting relevant long-term traffic for websites. At the same time, I am acutely aware of the considerably widespread view of SEO as a shady practice full of snake oil merchants. 

The purpose of this course is to provide participants with a fundamental understanding of how search engines like Google work and what types of things can be done to ensure that their websites and content are looked upon kindly by these search engines. 

My hope is that even if after this course you don’t take your SEO efforts in house fully, you will be able to understand the fundamentals to such a degree that you will be able to distinguish a genuine SEO agency or consultant from an SEO cowboy.

Hope to see you on the course!

Darren McManus

Search Engine Optimisation Consultant

Google Analytics PartnerDigital agency - AdWords Partner

Please visit our Google Partner page to see our verified Google Analytics Partner Certifications.

Previous attendees

Book your place - €295 per seat (early bird)

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In-house training

Need to up-skill several members of your team? In-house training is typically more cost-effective than public courses. We tailor the content to the needs of you and your team.

Contact us today to arrange a meeting. We'll discuss your requirements and design a custom training course to address them.

Training can be delivered on premises or online via Zoom. We will also deliver in-house training across Europe - let us come to you!