Google Tag Manager

Google Tag Manager training

Learn the ins and outs of Google Tag Manager in our hands-on live online workshops for marketing and web professionals.

Master Google Tag Manager 

Our Google Tag Manager training brings you from the basic concepts right through to implementation techniques in one day. Training is conducted in a workshop-style setting where you will learn by doing. All training is conducted by consultants who work day-in, day-out on Google Tag Manager

  • Hands-on training that you can apply the next day
  • Real-world examples and practical tips
  • Small class sizes
  • Fresh, regularly updated content
  • Comprehensive notes
  • Lunch and coffee included

Next Courses

9am - 5pm
Google TAG Manager Foundation
Book now
9am - 5pm
Google TAG MANAGER Foundation
Book now

One day online intensives

Google Tag Manager

This practical workshop will teach you the techniques for using Google Tag Manager to improve business performance.

Early bird price
Next Course
9am - 5pm
Google TAG MANAGER Fundamentals
You'll learn how to
  • Set up a GTM account and navigate the Admin panel
  • Understand the dataLayer
  • Understand tags, triggers and variables
  • Implement visitor, event and form tracking
  • Apply cross domain tracking
  • Implement Facebook, LinkedIn and Adwords tags
  • Understand how to implement floodlight tags
  • Use custom HTML tags for scripts and tracking
  • Debug and publish your tags
9am - 5pm
Google Tag Manager Foundation
Early bird price

Discounts are available for groups of 3 or more. Not sure which course is for you? Contact us and we'll be happy to provide some guidance.

Why choose adaptive?

  • Hands-on training

    We focus on the practical stuff you need to hit the ground running when you're back in the office. Bring your laptop!

  • Expert practitioners

    We’ve implemented data strategies for some of Irelands biggest brands. Learn the skills that we practice every day.

  • Real-world examples

    We keep things relevant by using case studies and examples from real business scenarios.

  • Fresh content

    We constantly update our content to reflect changes in Google Analytics and Google Tag Manager. If it's in the platform, it's in the course.

  • Comprehensive notes

    Notes come with handy references and cheatsheets so that you won't be stuck once you've left the classroom.

  • Small class sizes

    Classes are limited to 10 participants to ensure a rich and engaging experience.

About your trainer

I’m a performance marketing specialist with more than 10 years' experience delivering data-driven marketing campaigns for domestic and international brands.

Working with Google Tag Manager since it was launched, I’ve built up a wealth of knowledge using digital data to drive better customer experiences and growth. Google Tag Manager is a key component in our digital intelligence and insights gathering.

This course on Google Tag Manager was developed for marketeers to help them maximise the data opportunity and get the most from their digital channels. I want to empower marketing teams to take control of their data and use it to make confident decisions.

Hope to see you on the course!


Brian Maher

Google Tag Manager Consultant

Google Analytics PartnerDigital marketing agency - AdWords Partner

Please visit our Google Partner page to see our verified Google Analytics Partner Certifications.

Previous attendees

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In-house training

Google Tag Manager works best when it's tightly tailored to your business. That's why we recommend in-house training for teams that want to advance their knowledge beyond the fundamentals. Training is tailored to the specific needs of your business: the channels you use, your marketing activities and your Google Analytics configuration.

Contact us today to arrange a meeting. We'll discuss your requirements and design a custom training course to address them.

Training can be delivered on premises or at our inspiring workshop facilities in the heart of Dublin city. Lunch and refreshments are provided.