According to Darwin’s Origin of the Species,

it is not the strongest of the species that survives. It is the one that is able best to adapt to a changing environment.

Organisations are facing unprecedented change. Digital is disrupting entire business models and customer expectations are evolving constantly.

The traditional agency model is too slow to adapt to these challenges.

online marketing strategy

We've created a structure that allows us to be nimble

  • Senior partners on your account

    With access to our wider team and network of specialists when we need them.

  • A focus on three areas only

    We specialise in digital analytics, pay-per-click, SEO and conversion optimisation. That's it.

  • A growth process that works

    With better digital intelligence, our clients continuously outperform their competitors.

Practice Leads

  • Brian Maher
    Insights & Growth Strategy

    Brian is a digital analytics and technology expert with over ten years of experience delivering data activation programs. With hands-on experience across the entire digital journey, Brian knows how to focus on the metrics that matter.

  • Caue Bertolino dos Santos
    Analytics & Measurement

    Caue is an expert in digital technologies and data analytics. Applying his deep technical expertise, Caue enjoys nothing more than combining insights from data and analytics to deliver maximum performance for our clients. Caue leads the Data & Analytics Engineering team within adaptive.

  • Cathal Gillen
    Performance Media & Data Activation

    Cathal is an industry expert with senior experience across the agency and client sides of digital marketing. He utilises that experience to support our clients' growth strategies and help them take advantage of data insights . Cathal is the managing director and he heads up Performance Marketing.

  • Esti Wright
    Paid Search Marketing

    Esti specialises in Search Advertising. Her work is founded in clients’ marketing and business needs. Based on these needs, she defines measurable goals and she beats these with carefully considered digital marketing strategies, grounded in data and insights.

  • Lyle Laaks
    Paid Social Marketing

    Lyle is a marketing all-rounder with over 10 years experience in digital marketing and sales. He has worked with some of the world's biggest brands and he uses this experience to foster digital maturity within our client base, while ensuring ROAS from paid social channels

  • Darren McManus
    Search Engine Optimisation

    Darren has in-depth knowledge and experience across technical SEO, on-site SEO, on-page optimisation, off-site SEO and keyword research. His technical know-how and marketing awareness help our clients build SEO strategies that increase organic coverage, traffic and lead generation.

  • Anna Clarke
    Content Strategy

    Anna has been creating content and content strategies for global brands for over 15 years. She has worked with brands across a wide range of industries and in multiple channels. She employs her skills to help brands develop engaging  content solutions for web, social, email and advertising.

  • Shane Burke
    Conversion Optimisation

    Shane is an insights-driven marketer with a deep understanding of user experience principles and performance design. His experience spans performance marketing, analysis, media optimisation and CRO.
    Shane ensures that our clients turn insights into conversions that drive sales and growth.

  • Kendal Quicke
    Project Delivery

    Kendal has worked across the entire digital analytics project lifecycle, from data analysis, solution design, implementation and data activation delivery. Over the years, she discovered a passion for Project Management. She uses her vast experience to assemble, coordinate and manage the team to deliver world-class digital solutions.