If your PPC team does not understand the impact of certain PPC tactics on organic search, your organic rankings and traffic are bound to suffer.
SEM magic happens when your Paid Search and SEO activities are planned, co-ordinated and executed together as a single integrated strategy. Here's how to do it.
SEO and Paid Search share an objective: driving traffic to your site via search results for relevant searches. Read about the different approaches in this blog post.
Generally speaking, there are 4 key ways in which you can maximise crawl budget for your website. We discuss each of these in detail in this post.
Crawl Budget, Crawl Limit, Crawl Demand. What does it all mean? In this post, we explain all this and offer some expert tips to maximise crawl budget for your site.