Google Tag Manager training in-house

Learn the ins and outs of Google Tag Manager in our hands-on course designed for the unique needs of your organisation and delivered in-house by our Certified Google Analytics Partners.

Master Google Tag Manager

Our Google Tag Manager training brings you from the basic concepts right through to implementation techniques in one day. Training is conducted in a workshop-style setting where you will learn by doing. All training is conducted by consultants who work day-in, day-out on Google Tag Manager.

Our custom training is perfect for companies that wish to upskill several team members. In-house training is typically more cost-effective than our public courses.

In order to provide a rich and engaging experience, course content will be tailored specifically to your requirements, referencing real life examples, best practice and use cases.

  • Course will be adapted to your specific needs.
  • Training can be provided on-site or at our premises.
  • Custom class notes and worksheets included.
  • Hands-on training that you can apply the next day
  • Real-world examples and practical tips
  • Any class size - from 3 to 30 people can be catered for

Ideal Programme

1 Day
9am - 5pm
Google Tag Manager Foundation
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1  Day
9am - 5pm
Google Tag Manager Advanced
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One and two day intensive course

Google Analytics

This practical workshop will teach you the techniques for using Google Tag Manager to improve business performance

All-In Day Price
Sample Course
9am - 5pm
Google Tag Manager Fundamentals
You'll learn how to
  • Set up a GTM account and navigate the Admin panel
  • Implement visitor, event and form tracking
  • Understand tags, triggers and variables
  • Understand visitor behaviour on your site
  • Apply cross domain tracking
  • Implement Facebook, LinkedIn and Adwords tags
  • Admin settings, integrations and configurations
  • Use custom HTML tags for scripts and tracking
  • Debug and publish your tags
9am - 5pm
Google Analytics Foundation
All-In Day Price

Not sure which course is for you? Contact us and we'll be happy to provide some guidance.

Why choose adaptive?  

  • Hands-on training

    We focus on the practical stuff you need to hit the ground running when you're back in the office. Bring your laptop!

  • Expert practitioners

    We’ve implemented data strategies for some of Europes biggest brands. Learn the skills that we practice every day.

  • Real-world examples

    We keep things relevant by using case studies and examples from real business scenarios.

  • Fresh content

    We constantly update our content to reflect changes in Google Tag Manager. If it's in the platform, it's in the course.

  • Comprehensive notes

    Notes come with handy references and cheatsheets so that you won't be stuck once you've left the classroom.

  • Small or large class sizes

    Classes are ideally limited to 12 participants to ensure a rich and engaging experience.

The quality of the learning was excellent. A lot of experts only talk theory but this training balanced theory with real scenarios. We would highly recommend to any organisation serious about digital.
Eoin Whelan, Tesco

About your trainer

I’m a performance marketing specialist with more than 10 years' experience delivering data-driven marketing campaigns for domestic and international brands.

Working with Google Tag Manager since it was launched, I’ve built up a wealth of knowledge using digital analytics to drive digital growth and better customer experiences.

I'm a massive evangelist for Google Tag Manager because I know it works. Simply put, it's the most powerful tool in your digital marketing arsenal. And while it's tricky to master, it's not rocket science.

Hope to see you on the course!

Brian Maher

Google Analytics Consultant

Google Analytics PartnerDigital agency - AdWords Partner

Please visit our Google Partner page to see our verified Google Analytics Partner Certifications.

Previous clients

Ask about in-house training

Please indicate the course you are interested in and city where you wish for the training to take place.

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In-house training

Need to up-skill several members of your team? In-house training is typically more cost-effective than public courses. We tailor the content to the needs of you and your team.

Contact us today to arrange a meeting. We'll discuss your requirements and design a custom training course to address them.

Training can be delivered on premises or online via Zoom. We will also deliver in-house training across Europe - let us come to you!