Google Analytics training

Master the most powerful platform in your digital marketing toolkit. Google Analytics courses designed for the unique needs of your organisation and delivered in-house by Certified Google Analytics Partners.

Learn from the analytics experts

Our custom training is perfect for companies that wish to upskill several team members. In-house training is typically more cost-effective than our public courses.

In order to provide a rich and engaging experience, course content will be tailored specifically to your requirements, referencing real life examples, best practice and use cases.

Whether you're a beginner or an advanced user of Google Analytics, our training courses will help you get more value from the platform. Learn from senior professionals how to uncover the insights in your data.

  • Course will be adapted to your specific needs.
  • Training can be provided on-site or at our premises.
  • Custom class notes and worksheets included.
  • Hands-on training that you can apply the next day
  • Real-world examples and practical tips
  • Any class size - from 3 to 30 people can be catered for

Ideal Programme

1st Day
9am - 5pm
Google Analytics Foundation
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2nd Day
9am - 5pm
Google Analytics Advanced
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One and two day intensive

Google Analytics

This hands-on, intensive course is suited to beginners and intermediate users of Google Analytics.

All-In Day Price
Sample Course
9am - 5pm
Google Analytics Fundamentals
You'll learn how to
  • Understand the capabilities of Google Analytics
  • Align business goals with metrics
  • Configure your account for success
  • Understand visitor behaviour on your site
  • Identify the reports that matter for your business
  • Create custom reports and dashboards
  • Admin settings, integrations and configurations
  • Difference between data reporting vs analysis
  • Structuring analysis activities; turning insights into action
9am - 5pm
Google Analytics Foundation
All-In Price Per Day

This hands-on course covers the advanced areas of Google Analytics in detail: from custom dimensions and metrics, to conversion goals and audience segments.

All-In Day Price
Sample Course
9am - 5pm
Google Analytics Advanced
You'll learn how to
  • Create an effective measurement strategy
  • Set up goals and funnels to unlock opportunities
  • Master custom dimensions and metrics
  • Implement advanced tracking
  • Segment audiences and create custom reports
  • Troubleshoot advanced configuration problems
9am - 5pm
Google Analytics ADVANCED
All-In Price Per Day

Not sure which course is for you? Contact us and we'll be happy to provide some guidance.

Why choose adaptive? Official GA Partners

  • Hands-on training

    We focus on the practical stuff you need to hit the ground running when you're back in the office. Bring your laptop!

  • Expert practitioners

    We’ve implemented data strategies for some of Europes biggest brands. Learn the skills that we practice every day.

  • Real-world examples

    We keep things relevant by using case studies and examples from real business scenarios.

  • Fresh content

    We constantly update our content to reflect changes in Google Analytics. If it's in the platform, it's in the course.

  • Comprehensive notes

    Notes come with handy references and cheatsheets so that you won't be stuck once you've left the classroom.

  • Small or large class sizes

    Classes are ideally limited to 12 participants to ensure a rich and engaging experience.

The quality of the learning was excellent. A lot of experts only talk theory but this training balanced theory with real scenarios. We would highly recommend to any organisation serious about digital.
Eoin Whelan, Tesco

About your trainer

I’m a performance marketing specialist with more than 10 years' experience delivering data-driven marketing campaigns for ambitious global brands.

Working with Google Analytics since it was called Urchin, I’ve built up a wealth of knowledge using digital analytics to drive digital growth and better customer experiences.

I'm a massive evangelist for Google Analytics because I know it works. Simply put, it's the most powerful tool in your digital marketing arsenal. And while it's tricky to master, it's not rocket science.

Get in touch if you have any questions!

Brian Maher

Google Analytics Consultant

Google Analytics PartnerDigital agency - AdWords Partner

Please visit our Google Partner page to see our verified Google Analytics Partner Certifications.

Previous clients

Ask about in-house training

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In-house training

Need to up-skill several members of your team? In-house training is typically more cost-effective than public courses. We tailor the content to the needs of you and your team.

Contact us today to arrange a meeting. We'll discuss your requirements and design a custom training course to address them.

Training can be delivered on premises or online via Zoom. We will also deliver in-house training across Europe - let us come to you!