Google Optimize training

Learn how to super-charge your marketing programmes with Google Optimize and our hands-on conversion optimisation workshops.

Learn how to put your data to work

Our Google Optimize training brings you from the basic concepts of conversion rate optimisation right through to implementing advanced A/B tests in 1 day. Our expert-led training balances theory and practical hands-on application, allowing you to apply learnings straight away.

  • Hands-on training that you can apply the next day
  • Real-world examples, best practices and practical tips
  • Small class sizes
  • Fresh, regularly updated content
  • Comprehensive notes
  • Lunch and coffee included

Next Courses

9am - 5pm
Google optimize Foundation
Book now
9am - 5pm
Google optimize Foundation
Book now

One day intensives

Google Optimize

This practical workshop will teach you the techniques for using Google Optimize to improve online performance.

Early bird price
Next Course
9am - 5pm
Google Optmize
You'll learn how to
  • Conversion rate optimisation best practices and processes
  • Defining your testing strategy, asking the right questions
  • How to develop a CRO framework, and culture within your organisation
  • Google Optimize platform; exploring the capabilities and limitations
  • How to successfully implement Google Optimize on your website
  • Configuring your tests; deep dive of the visual editor and settings
  • Understand success metrics and reporting
  • How to implement personalisation experiences for your customers that convert
  • Trouble shooting; common mistakes and how to avoid them
9am - 5pm
Google Optimize
Early bird price

Discounts are available for groups of 3 or more. Not sure which course is for you? Contact us and we'll be happy to provide some guidance.

Why choose adaptive?

  • Hands-on training

    We focus on the practical stuff you need to hit the ground running when you're back in the office. Bring your laptop!

  • Expert practitioners

    We’ve implemented CRO strategies for some of Irelands biggest brands. Learn the skills that we practice every day.

  • Real-world examples

    We keep things relevant by using case studies and examples from real business scenarios.

  • Fresh content

    We constantly update our content to reflect changes in Google Optimize and Google Analytics. If it's in the platform, it's in the course.

  • Comprehensive notes

    Notes come with handy references and cheatsheets so that you won't be stuck once you've left the classroom.

  • Small class sizes

    Classes are limited to 10 participants to ensure a rich and engaging experience.

About your trainer

I’m a performance marketing specialist with more than 10 years' experience delivering data-driven growth.

Working with Google Optimize since it launch, I’ve built up a wealth of knowledge using analytics to drive better online customer experiences and growth. Google Optimize is our platform of choice for conversion rate optimisation.

This course on Google Optimize was developed for marketeers to help them maximise their online channels, marketing campaigns and drive growth; using statistically significant methods.

I want to empower marketing teams to take control of their data and use it to make smarter decisions.

Hope to see you on the course!

Brian Maher

Conversion Optimisation Specialist

Google Analytics PartnerDigital agency - AdWords Partner

Please visit our Google Partner page to see our verified Google Analytics Partner Certifications.

Previous attendees

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In-house training

Google Optimize training works best when it's tightly tailored to your business. That's why we recommend in-house training for teams that want to advance their knowledge beyond the fundamentals. Training is tailored to the specific needs of your business: the channels you use, your marketing activities and your Google Analytics and Optimize configuration.

Contact us today to arrange a meeting. We'll discuss your requirements and design a custom training course to address them.

Training can be delivered on premises or at our inspiring workshop facilities in the heart of Dublin city. Lunch and refreshments are provided.