AdWords & PPC Automation

Smart Technology

Large-scale PPC accounts require smart, innovative technology. That's why we've designed our own solutions; from programmatic bidding, to machine learning algorithms that optimise campaign performance.

Technology advantage

Automation is an essential ingredient in today's dynamic digital advertising marketplace. With the AdWords auction updating keyword bid prices every 3 minutes, programmatic technology is no longer optional.

Our proprietary platform has been designed to maximise performance; from saving time by automating routine AdWords account management tasks, to using machine learning algorithms that optimise ad buying, placements and conversions.

20%
Higher ROI

9/10 of our clients that use our platform see at least 20% increase in advertising performance.

Our platform solutions

  • PPC Bid Management
    Bidding

    Our programmatic bid management solution leverages machine learning and predictive analytics.

  • PPC Bidding
    Pricing

    Real-time competitor pricing, integrated into your paid search strategy; adapting bids dynamically.

  • Google Shopping
    Google Shopping

    Our shopping platform optimises merchant feeds, offering greater control and delivering significantly higher ROI.

  • AdWords API
    Weather

    Weather impacts shopping behaviour, that's why we harness real-time weather API's to customise campaigns.

  • Ad Customizers

    Ads built to adapt with real-time info, such as product pricing, stock levels, nearest store info, and more.

  • Keywords

    Apply thousands of negative keywords in minutes using our structured negative match type tool.

  • Call Tracking

    Our call-tracking system tracks every call from website visit, allowing us to measure and optimise every journey.

  • CRM

    Sync offline sales and custom audiences with your AdWords & Facebook accounts, creating hyper relevant experiences.

Trusted by Google

We are Certified Google Partners, a company-wide Google Analytics, AdWords Search and Display, and Google Shopping certification awarded to a select group of digital marketing agencies who have proven their knowledge, and who continuously demonstrate and exceed marketing best practices.

adaptive & co are also Google Analytics Certified Partners, one of only 2 companies in Ireland who are both Google AdWords and Google Analytics Certified.

adaptive have proven to be excellent digital marketing partners for Sport Ireland. In less than 3 months we've experienced an 80% increase on last years revenues, all driven by excellent digital marketing performance.
Aidan McDevitt, Sport Ireland

Get in touch to see how we can help your business grow.

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