Performance Marketing

We combine Paid Search, Display Advertising and Conversion Optimisation to sweat maximum value from your budget.

We help you outperform your competition

It’s easy to get seduced by clicks over business value. We are ruthless about focusing on the metrics that really matter to your business.

Our approach takes in the full buying journey, from initial search right through to post-purchase confirmation. Everything we do is driven by data - which means you can be confident about where your investment is going and the return it's delivering.

20%
Higher ROI

9/10 of our clients see at least 20% increase in digital marketing ROI.

  • a

    Acquisition

  • Paid Search

    We use micro-targeting and careful segmentation to reach the right audiences with your message. Our proprietary scripts optimise your bid strategy to make each click as cost-effective as possible.

  • Paid Social

    Advertising on social channels has moved from nice-to-have to essential. We manage high-performance PPC on all major platforms: Facebook, LinkedIn, Twitter.

  • Display Ads

    We use placement strategies like programmatic buying, which allows us to maintain faster, more precise control of campaign performance.

  • i

    Innovations

  • Google Shopping

    Show dynamic product ads in search results, complete with images and pricing. Google Shopping ads deliver 3 x higher CTR and an average 37% increase in conversions.

  • Remarketing

    Reach your audience with targeted messages after they've left your website. Our programmes deliver exceptional ROI.

  • Machine Learning & A.I.

    We leverage artificial intelligence and predictive analytics to precisely target your audience at the most efficient cost per acquisition, wherever they are online.

  • o

    Optimisation

  • Attribution Modelling

    Discover how hard each channel is working to bring you customers, so that you can allocate spend in the most effective way.

  • Conversion Optimisation

    We apply a proven process to turn insights into website improvements, A/B tested using statistically valid methods and optimised continuously.

  • Adwords Scripts

    We create Google Adwords Scripts to meet specific client needs - from hourly spend emails to adjusting bids based on weather, exchange rates, or just about any data point you can think of.

Find out exactly how hard each channel is working

Today's customer buying journeys span devices, channels and time periods. Judging performance on the 'last click'  no longer makes sense.

We use attribution modelling to

  • See which marketing efforts are delivering value
  • Understand where to apply marketing spend
  • Optimise campaigns and customer journeys
  • Fine-tune your CPA (cost per acquisition)

Reporting that everybody can understand

We go to great lengths to design reports that actually work, giving everybody a true picture of how we're performing for you. Just the right amount of detail, beautifully delivered

Since adaptive implemented our digital analytics programme, data drives every marketing decision. We've seen an immediate impact on performance.
Eoin Whelan, Tesco

Get in touch to see how we can help your business grow.

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