Full Stack Analytics

We work with clients at every stage of the measurement lifecycle, from Google Analytics configuration to advanced digital intelligence programmes.

Better data means better decisions

In our experience, 90% of Google Analytics implementations aren't telling the full story about customer behaviour or channel performance. That's why your implementation is the first thing we fix.

Once we're confident that your data is clean and accurate, we uncover the insights that drive real competitive advantage.


Companies that use data to drive their marketing decisions see an average 20% increase in ROI.

Source: McKinsey & Company
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    Audits & Implementation

  • Analytics Healthcheck

    We'll audit your Google Analytics to make sure it's collecting accurate data and reporting on the metrics that matter.

  • Account Configuration

    Advanced Google Analytics configurations are our bread and butter. We work from planning through to implementation and testing.

  • Google Tag Manager

    We work with IT teams to ensure that Google Tag Manager is integrated cleanly across the full digital footprint.

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    Analysis & Optimisation

  • Analysis and Reporting

    Our experts interrogate your data to uncover the insights that add real strategic value. We provide only actionable recommendations.

  • Attribution Modelling

    Discover how hard each channel is working to bring you customers, so that you can allocate spend in the most effective way.

  • Conversion Optimisation

    We apply a proven process to turn insights into website improvements, A/B tested using statistically valid methods.

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    Enterprise Analytics

  • Google 360 Suite

    We provide support on all aspects of the 360 Suite: from strategy and technical specs through to implementation.

  • Governance & Training

    We work with clients to create effective measurement frameworks and tailored training programmes.

  • Machine Learning & A.I.

    We deliver advanced data analytic solutions, combining machine learning, predictive analytics and digital marketing to scale growth.

Trusted by Google

We are certified Google Partners, a company-wide Google Analytics, AdWords, Display and Google Shopping certification awarded to a select group of digital agencies who have proven their digital analytics knowledge, and who continuously demonstrate and exceed digital marketing best practices.

Tools of our craft

Some of Ireland’s leading brands gain competitive advantage through our approach.

Since adaptive implemented our digital analytics programme, data drives every marketing decision. We've seen an immediate impact on performance.
Eoin Whelan, Tesco 

Get in touch to see how we can help your business grow.

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