Welcome to the adaptive & co. blog

Keep up to date with the latest in BI & Analytics, Conversion Optimisation, SEO, Paid Search and more...

4 Tips To Make Your Pinterest Campaigns Pop

Pinterest gained additional users during the past two years. The social media and image sharing site offers some nice opportunities for savvy advertisers. Use our checklist to make sure that your Pinterest campaigns not only add some value but deliver great ROI.

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TikTok Ads - What You Need To Know

The rise of TikTok over the past 18 months has been truly meteoric and it’s no surprise that TikTok is starting to become a popular platform for advertisers. So, how do you take advantage of TikTok advertising? We have some great tips to get you started. 

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The Premier League and Ireland - How club support has changed over the years

Support for English top flight football clubs was prominent in Ireland long before the Premier League became the global phenomenon that it is today. Traditionally, a handful of the most successful clubs garnered the greatest level of support amongst fans in Ireland. But which clubs have the highest level of support? And amongst which age groups? And why is this the case? 

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Paid Social Creatives - The Do's & Don’ts

Social media is chock full of advertising these days; if you want to prevent your message from getting lost in the mix you need eye-catching creatives. In this article, we’ll guide you through the creative specifications you need to know and we’ll share some do's and don’ts to help you create effective imagery/videos for advertising.

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5 Reasons To Consider LinkedIn Advertising

LinkedIn is the platform that most people turn to when they are thinking about moving jobs or when they want to stay up to date with thought leadership from their industry. Given the key information that users input into LinkedIn (education, employment, skills), it provides advertisers with a great opportunity to run highly targeted campaigns. If that nudge isn’t enough to encourage you to consider advertising with LinkedIn, we’re confident that the information we’ll share below will convince you to consider LinkedIn for your next campaign.

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Paid Social Performance TANKED in 2021 - Here are the Lessons We Learned

We’d been keeping up to date on all things iOS 14.5 related and could sense that paid social was about to change… it turns out, we had no idea how much it would change.

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How To Become A PPC Expert

In 2021 we saw a lot of automation introduced for Paid Search and while you might not think that this is anything new, we really did see automation kick in a new and powerful way last year, so why not read on to find out the full story!

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SEM Playbook Part 3: Can Paid Search Negatively Affect SEO?

If your PPC team does not understand the impact of certain PPC tactics on organic search, your organic rankings and traffic are bound to suffer.

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SEM Playbook Part 2: Making SEO and Paid Search Work Together

SEM magic happens when your Paid Search and SEO activities are planned, co-ordinated and executed together as a single integrated strategy. Here's how to do it.

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SEM Playbook Part 1: SEO vs Paid Search - What’s the Difference?

SEO and Paid Search share an objective: driving traffic to your site via search results for relevant searches. Read about the different approaches in this blog post.

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What You Need To Know About Facebook Conversions API?

Learning how to implement the Facebook Conversions API now will help your business continue to benefit from your investment in social advertising on both Facebook & Instagram. 

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Ireland's Most Searched for Tourist Destination

We conducted a research project on the most searched for tourist attractions in Ireland, using Google Trends and Google Keyword Planner to create the ultimate staycation list.

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How To Optimise For Crawl Budget

Generally speaking, there are 4 key ways in which you can maximise crawl budget for your website. We discuss each of these in detail in this post.

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What is Crawl Budget and When Should You Worry About It

Crawl Budget, Crawl Limit, Crawl Demand. What does it all mean? In this post, we explain all this and offer some expert tips to maximise crawl budget for your site.

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Ireland's Leading Google Analytics Agency is a Certified Google Analytics Partner

It's official, adaptive are a Google Analytics Certified Partner; recognising our expertise in Google Analytics Standard, Google Analytics 360 Suite and Google Tag Manager

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